Dacia: new partner to Guinness PRO14 Final Series


Dacia has signed up to offer its commitment to the Guinness PRO14 Final Series as the Official Car Partner of this season’s knock-out stages and the Final at Glasgow’s Celtic Park, writes Trish Whelan.

With the Guinness PRO14 Final taking place at the home of Celtic FC, Dacia will be there for all six games of the Final Series including the Quarter-Finals, Semi-Finals and the showpiece decider itself on 25 May in Scotland.

Dacia will be a prominent supporter of the Guinness PRO14 with their branding placed at pitch side throughout the Final Series while rugby fans will get the chance to win prizes and take part in bespoke activities at every game.

Dermot Rigley, Commercial Director, PRO14 Rugby said: “We’re always thrilled to welcome a new member into our sponsorship family and we are coming together at a time of great success and growth for both organisations. Last year we saw a record attendance for the third year in a row at the Guinness PRO14 Final and with our new world-wide broadcast deals we know Dacia and all our other partners will get to be a part of one of our biggest audiences yet.”

Patrick Magee, Country Operations Director, Dacia Ireland said: “We are delighted that we can align the brand with the success of the PRO14 Rugby for the Final Series which will crown this year’s champion team.”

The Guinness PRO14 Championship is made up of 14 clubs - four Irish, four Welsh, two Scottish, two Italian and two South African teams. Teams play a total of 21 games in the regular season across two conferences with the six top-ranked teams qualifying for the Guinness PRO14 Final Series. 

Pictured are Dermot Rigley, PRO14 Rugby; Dacia Ambassador Fiona Coghlan; and Liz O’Gorman, Marketing Manager, Dacia Ireland. Fiona captained the Ireland rugby team that won the 2013 Women’s Six Nations Championship. 




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