Ford top seller in March 2019

New Ford Focus

Ford was the top selling automotive brand during March 2019 with a combined van and car sales tally of 2,441 vehicles, writes Trish Whelan.

The figure is a combination of 1,614 car registrations and 827 commercial vehicle registrations. The combined market for March with a total of 20,072 units sold was down by some 5.0 per cent versus a year earlier (21,134 units). Next came VW with sales of 2,420 units and Toyota with 1,888 units.

Continuing a downward trend over the past number of months, car sales for March are down by 5.6 per cent year on year, with van sales down by only 2.2 per cent versus March 2018.

“It is clear that the ongoing uncertainty over Brexit is having a detrimental effect on new car and van sales here,” said Ciaran McMahon, Chairman and Managing Director of Ford Ireland. “However, it is great for us in that in this tough market environment, our brand was the number one choice. Our all new Focus which arrived here late 2018 has played a strong part in putting us top of the pile in sales for the month of March.”

The new Ford Focus, with sales of 535 units, was the third best-selling car in the country during March.

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